Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee.

Purpose of the Interview

• To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur.
• To inspire listeners with strategies for wealth-building through real estate, construction, and logistics.
• To encourage financial literacy, ownership, and collaboration within underserved communities.
• To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment.

Key Takeaways

1. Early Career & Education

   • Started young in real estate, embraced discomfort in rooms dominated by older professionals.
   • Leveraged millennial tech skills (social media marketing) to help veteran brokers grow.
   • Earned a doctorate degree and became a licensed real estate broker.

2. Social Media as a Business Tool

   • Built a strong presence on TikTok (90K followers) and other platforms.
   • Helped older real estate firms thrive by creating digital visibility.
   • Emphasized that “business must look as good online as in person.”

3. Financial Literacy & Homeownership

   • African-American communities often lack foundational financial knowledge.
   • Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits.
   • Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit).

4. Real Estate Process

   • Initial onboarding: credit score, income, tax filing.
   • Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days.
   • Uses property tours as motivation even for those not yet approved.

5. Pooling Resources for Wealth

   • Industry dominated by white men and foreign investors who use syndication.
   • Dr. Lee created a private family fund with fraternity brothers and friends.
   • Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs.

6. Amazon DSP Opportunity

   • Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees).
   • Offers minorities a chance to apply for DSP with $10K grant.
   • Taught him true CEO skills: HR, payroll, compliance, and scaling operations.

7. Construction Business

   • Entered construction after experiencing exploitation in fix-and-flip projects.
   • Learned the business side (permits, change orders) and got licensed.
   • Built major projects like a 10,000 sq. ft. restaurant in Atlanta.
   • Advocates for Black representation in construction, an industry dominated by whites and Hispanics.

8. Personal Background

   • Raised in New Orleans during Katrina by a single mother and grandparents.
   • Mother invested FEMA checks into real estate, teaching him property management and renovation skills early.
   • Believes knowledge is power and emphasizes planning and consistency.

Notable Quotes

• On embracing discomfort:
  “I learned to embrace the uncomfortable and make it one of my biggest strengths.”

• On social media:
  

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee.

Purpose of the Interview

• To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur.
• To inspire listeners with strategies for wealth-building through real estate, construction, and logistics.
• To encourage financial literacy, ownership, and collaboration within underserved communities.
• To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment.

Key Takeaways

1. Early Career & Education

   • Started young in real estate, embraced discomfort in rooms dominated by older professionals.
   • Leveraged millennial tech skills (social media marketing) to help veteran brokers grow.
   • Earned a doctorate degree and became a licensed real estate broker.

2. Social Media as a Business Tool

   • Built a strong presence on TikTok (90K followers) and other platforms.
   • Helped older real estate firms thrive by creating digital visibility.
   • Emphasized that “business must look as good online as in person.”

3. Financial Literacy & Homeownership

   • African-American communities often lack foundational financial knowledge.
   • Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits.
   • Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit).

4. Real Estate Process

   • Initial onboarding: credit score, income, tax filing.
   • Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days.
   • Uses property tours as motivation even for those not yet approved.

5. Pooling Resources for Wealth

   • Industry dominated by white men and foreign investors who use syndication.
   • Dr. Lee created a private family fund with fraternity brothers and friends.
   • Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs.

6. Amazon DSP Opportunity

   • Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees).
   • Offers minorities a chance to apply for DSP with $10K grant.
   • Taught him true CEO skills: HR, payroll, compliance, and scaling operations.

7. Construction Business

   • Entered construction after experiencing exploitation in fix-and-flip projects.
   • Learned the business side (permits, change orders) and got licensed.
   • Built major projects like a 10,000 sq. ft. restaurant in Atlanta.
   • Advocates for Black representation in construction, an industry dominated by whites and Hispanics.

8. Personal Background

   • Raised in New Orleans during Katrina by a single mother and grandparents.
   • Mother invested FEMA checks into real estate, teaching him property management and renovation skills early.
   • Believes knowledge is power and emphasizes planning and consistency.

Notable Quotes

• On embracing discomfort:
  “I learned to embrace the uncomfortable and make it one of my biggest strengths.”

• On social media:
  

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Telisha Roberts.  

Founder and President of Creative Intentions

The purpose of the conversation was to help students, early-career professionals, corporate employees, and aspiring entrepreneurs understand how to successfully navigate career transitions and professional growth. Dr. Roberts shared insights from her 26-year corporate career and explained how Creative Intentions helps individuals bridge the gap between potential and achievement. [

The interview focused on preparing people for workplace success, leadership roles, entrepreneurship, and adapting to economic uncertainty, layoffs, and artificial intelligence-driven workforce changes. [

Key Takeaways 1. Success Requires More Than Opportunity

Dr. Roberts emphasized that securing a job, internship, or promotion is only the beginning. What determines long-term success is how effectively individuals navigate and perform once they enter those opportunities. [

Takeaway: Getting the opportunity and succeeding in it are two different challenges.

2. Always Have a Plan

One of the strongest themes throughout the interview was intentional planning.

Roberts shared that before leaving her 26-year corporate career, she spent roughly a year preparing and developing a plan to ensure a successful transition. She encourages others to proactively prepare for career changes instead of reacting after a crisis occurs. [

Takeaway: Faith, passion, and ambition should always be supported by a structured plan.

3. Career Development Is a Lifelong Process

Creative Intentions supports:

• College juniors and seniors
• Early-career professionals
• Managers and executives
• Entrepreneurs
• Small business owners

Roberts believes individuals need guidance at every stage of professional growth. [

Takeaway: Professional development does not stop after graduation.

4. Hard Work Alone Does Not Guarantee Promotion

One of the most discussed topics in the interview was the misconception that simply working hard will automatically lead to advancement.

Roberts explained that employees must learn how to communicate their value, connect their accomplishments to organizational goals, and demonstrate strategic impact. [

Takeaway: Visibility, communication, and strategic alignment are as important as effort.

5. Tell Your Own Story

According to Roberts, many talented professional

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Telisha Roberts.  

Founder and President of Creative Intentions

The purpose of the conversation was to help students, early-career professionals, corporate employees, and aspiring entrepreneurs understand how to successfully navigate career transitions and professional growth. Dr. Roberts shared insights from her 26-year corporate career and explained how Creative Intentions helps individuals bridge the gap between potential and achievement. [

The interview focused on preparing people for workplace success, leadership roles, entrepreneurship, and adapting to economic uncertainty, layoffs, and artificial intelligence-driven workforce changes. [

Key Takeaways 1. Success Requires More Than Opportunity

Dr. Roberts emphasized that securing a job, internship, or promotion is only the beginning. What determines long-term success is how effectively individuals navigate and perform once they enter those opportunities. [

Takeaway: Getting the opportunity and succeeding in it are two different challenges.

2. Always Have a Plan

One of the strongest themes throughout the interview was intentional planning.

Roberts shared that before leaving her 26-year corporate career, she spent roughly a year preparing and developing a plan to ensure a successful transition. She encourages others to proactively prepare for career changes instead of reacting after a crisis occurs. [

Takeaway: Faith, passion, and ambition should always be supported by a structured plan.

3. Career Development Is a Lifelong Process

Creative Intentions supports:

• College juniors and seniors
• Early-career professionals
• Managers and executives
• Entrepreneurs
• Small business owners

Roberts believes individuals need guidance at every stage of professional growth. [

Takeaway: Professional development does not stop after graduation.

4. Hard Work Alone Does Not Guarantee Promotion

One of the most discussed topics in the interview was the misconception that simply working hard will automatically lead to advancement.

Roberts explained that employees must learn how to communicate their value, connect their accomplishments to organizational goals, and demonstrate strategic impact. [

Takeaway: Visibility, communication, and strategic alignment are as important as effort.

5. Tell Your Own Story

According to Roberts, many talented professional

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Telisha Roberts.  

Founder and President of Creative Intentions

The purpose of the conversation was to help students, early-career professionals, corporate employees, and aspiring entrepreneurs understand how to successfully navigate career transitions and professional growth. Dr. Roberts shared insights from her 26-year corporate career and explained how Creative Intentions helps individuals bridge the gap between potential and achievement. [

The interview focused on preparing people for workplace success, leadership roles, entrepreneurship, and adapting to economic uncertainty, layoffs, and artificial intelligence-driven workforce changes. [

Key Takeaways 1. Success Requires More Than Opportunity

Dr. Roberts emphasized that securing a job, internship, or promotion is only the beginning. What determines long-term success is how effectively individuals navigate and perform once they enter those opportunities. [

Takeaway: Getting the opportunity and succeeding in it are two different challenges.

2. Always Have a Plan

One of the strongest themes throughout the interview was intentional planning.

Roberts shared that before leaving her 26-year corporate career, she spent roughly a year preparing and developing a plan to ensure a successful transition. She encourages others to proactively prepare for career changes instead of reacting after a crisis occurs. [

Takeaway: Faith, passion, and ambition should always be supported by a structured plan.

3. Career Development Is a Lifelong Process

Creative Intentions supports:

• College juniors and seniors
• Early-career professionals
• Managers and executives
• Entrepreneurs
• Small business owners

Roberts believes individuals need guidance at every stage of professional growth. [

Takeaway: Professional development does not stop after graduation.

4. Hard Work Alone Does Not Guarantee Promotion

One of the most discussed topics in the interview was the misconception that simply working hard will automatically lead to advancement.

Roberts explained that employees must learn how to communicate their value, connect their accomplishments to organizational goals, and demonstrate strategic impact. [

Takeaway: Visibility, communication, and strategic alignment are as important as effort.

5. Tell Your Own Story

According to Roberts, many talented professional

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace. 

🎯 Purpose of the Interview

To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building.

🗝️ Key Takeaways 1. Background & Recognition

• Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award.
• Featured in the Contemporary Black Biography series.
• Former college basketball coach and educator with a strong focus on discipline and mentorship.

2. Seven-Stage Generational Wealth Model

Outlined in his book, the model includes:

1. Internal/External Ecosystem – influences from family, community, and environment.
2. Financial Genetic Code – inherited financial narratives and behaviors.
3. Financial Healing – reprogramming harmful financial habits.
4. Financial Edification – literacy and inclusion.
5. Financial Well-being – stability and health.
6. Generational Knowledge – estate planning, insurance, long-term care.
7. Generational Wealth – successful transfer of assets.

“Without financial well-being, there is no generational wealth.”

3. Financial Genetic Code

• A trademarked concept by Dr. Wallace.
• Unlike DNA, it can be rewritten through education and therapy.
• Influenced by early experiences, family habits, and community norms.
• Examples include “scar tissue narratives” (trauma from past financial events).

4. Credit & Financial Literacy

• Credit score is critical but misunderstood.
• Utilization rate should be under 30%.
• Payment history and inquiries significantly affect scores.
• Many people are unaware of the difference between consumer scores and business scores.

5. Barriers to Financial Growth

• Lack of trust in financial systems due to past trauma.
• Misinformation passed down from family and community.
• Zip codes and overleveraging can impact loan approvals.
• Financial professionals may unknowingly transfer their own biases to clients.

6. Role of Financial Professionals

Dr. Wallace identifies five key roles:

• Financial Educator
• Financial Counselor
• Financial Therapist
• Financial Advisor
• Financial Planner

He emphasizes matching individuals with the right professional based on their needs and emotional readiness.

7. Book Insights

• Generational Wealth Begins with Generational Knowledge is an Amazon bestseller.
• Includes self-assessments after each chapter.
• Designed for both professionals and everyday readers.
• Encourages readers to identify their financial stage and take actionable steps.

💬 Notable Quotes

• “You are your credit score.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace. 

🎯 Purpose of the Interview

To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building.

🗝️ Key Takeaways 1. Background & Recognition

• Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award.
• Featured in the Contemporary Black Biography series.
• Former college basketball coach and educator with a strong focus on discipline and mentorship.

2. Seven-Stage Generational Wealth Model

Outlined in his book, the model includes:

1. Internal/External Ecosystem – influences from family, community, and environment.
2. Financial Genetic Code – inherited financial narratives and behaviors.
3. Financial Healing – reprogramming harmful financial habits.
4. Financial Edification – literacy and inclusion.
5. Financial Well-being – stability and health.
6. Generational Knowledge – estate planning, insurance, long-term care.
7. Generational Wealth – successful transfer of assets.

“Without financial well-being, there is no generational wealth.”

3. Financial Genetic Code

• A trademarked concept by Dr. Wallace.
• Unlike DNA, it can be rewritten through education and therapy.
• Influenced by early experiences, family habits, and community norms.
• Examples include “scar tissue narratives” (trauma from past financial events).

4. Credit & Financial Literacy

• Credit score is critical but misunderstood.
• Utilization rate should be under 30%.
• Payment history and inquiries significantly affect scores.
• Many people are unaware of the difference between consumer scores and business scores.

5. Barriers to Financial Growth

• Lack of trust in financial systems due to past trauma.
• Misinformation passed down from family and community.
• Zip codes and overleveraging can impact loan approvals.
• Financial professionals may unknowingly transfer their own biases to clients.

6. Role of Financial Professionals

Dr. Wallace identifies five key roles:

• Financial Educator
• Financial Counselor
• Financial Therapist
• Financial Advisor
• Financial Planner

He emphasizes matching individuals with the right professional based on their needs and emotional readiness.

7. Book Insights

• Generational Wealth Begins with Generational Knowledge is an Amazon bestseller.
• Includes self-assessments after each chapter.
• Designed for both professionals and everyday readers.
• Encourages readers to identify their financial stage and take actionable steps.

💬 Notable Quotes

• “You are your credit score.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace. 

🎯 Purpose of the Interview

To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building.

🗝️ Key Takeaways 1. Background & Recognition

• Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award.
• Featured in the Contemporary Black Biography series.
• Former college basketball coach and educator with a strong focus on discipline and mentorship.

2. Seven-Stage Generational Wealth Model

Outlined in his book, the model includes:

1. Internal/External Ecosystem – influences from family, community, and environment.
2. Financial Genetic Code – inherited financial narratives and behaviors.
3. Financial Healing – reprogramming harmful financial habits.
4. Financial Edification – literacy and inclusion.
5. Financial Well-being – stability and health.
6. Generational Knowledge – estate planning, insurance, long-term care.
7. Generational Wealth – successful transfer of assets.

“Without financial well-being, there is no generational wealth.”

3. Financial Genetic Code

• A trademarked concept by Dr. Wallace.
• Unlike DNA, it can be rewritten through education and therapy.
• Influenced by early experiences, family habits, and community norms.
• Examples include “scar tissue narratives” (trauma from past financial events).

4. Credit & Financial Literacy

• Credit score is critical but misunderstood.
• Utilization rate should be under 30%.
• Payment history and inquiries significantly affect scores.
• Many people are unaware of the difference between consumer scores and business scores.

5. Barriers to Financial Growth

• Lack of trust in financial systems due to past trauma.
• Misinformation passed down from family and community.
• Zip codes and overleveraging can impact loan approvals.
• Financial professionals may unknowingly transfer their own biases to clients.

6. Role of Financial Professionals

Dr. Wallace identifies five key roles:

• Financial Educator
• Financial Counselor
• Financial Therapist
• Financial Advisor
• Financial Planner

He emphasizes matching individuals with the right professional based on their needs and emotional readiness.

7. Book Insights

• Generational Wealth Begins with Generational Knowledge is an Amazon bestseller.
• Includes self-assessments after each chapter.
• Designed for both professionals and everyday readers.
• Encourages readers to identify their financial stage and take actionable steps.

💬 Notable Quotes

• “You are your credit score.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

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